Bright Pink

About Bright Pink

Our Mission

Bright Pink helps to save lives from breast and ovarian cancer by empowering women to know their risk and manage their health proactively


Our Strategy

We focus on health, not cancer, to inspire women to practice prevention. Our innovative programs, strategic initiatives and powerful partnerships directly reach women in their daily lives and healthcare providers in their daily practice.


Our Approach in Action

We take a two-pronged approach to breast and ovarian health education. By educating young women as well as their healthcare providers, we’re fostering a supportive healthcare relationship where informed women have proactive conversations with trusted providers on a regular basis. Our unique mix of digital and in-person tactics drives exponential health behavior change.

Learn more about our Programs and Initiatives. 


Our Values

Exude BRIGHTNESS

We breathe energy, optimism, and enthusiasm. We are informed, tenacious champions for women as they journey toward healthier, brighter futures.

Model PROACTIVITY 

We empower women to take charge of their breast and ovarian health by equipping them with the trusted, actionable, and evidence-based information they need to reduce their cancer risk.

Build PARTNERSHIPS

Our partnerships with medical professionals, peer organizations, media, healthcare innovators, supporters, volunteers, and trusted brands fuel our mission-driven work.

Ensure INCLUSIVITY

We aim to be a resource for all women by meeting them where they are in their daily lives and centering our work around their needs.

Pursue INNOVATION

We apply the latest in medical research, healthcare, and digital communication to meet the ever-changing needs of women as they navigate the shifting healthcare landscape.

Obsess over IMPACT 

We engage in data-driven decision making to create meaningful, measurable impact in the form of positive health outcomes for women at elevated risk of breast and ovarian cancer.

NYC, Rob Sudakow, Bright Pink, NYC Marathon, Breast Cancer, Robert Sudakow

NYC, Rob Sudakow, Bright Pink, NYC Marathon, Breast Cancer, Robert Sudakow